Google accuses Bing of 'cheating,' piggybacking off its search results

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You could say Bing is taking a cue from its competition, but it seems to be more literally taking search results as well. Google Fellow Amit Singhal is claiming so much and has provided some amusing (if not totally clever) results from its "Bing Sting." Here's how it works: find a search term that returns no matches for either site, make a "honeypot" page manually appear for the term, then have about 20 Google employees make the search (and click the top link) using Internet Explorer with both Suggested Sites and the Bing Toolbar on. Within two weeks, Singhal claims, a handful (about 7 to 9) of the 100 or so "honeypot" results were popping up in Bing. Bizarre choices, too, like mbrzxpgjys, hiybbprqag, and indoswiftjobinproduction.

So, is this "cheating," as Singhal specifically alleges? The experiment had to be run with Bing's toolbar and / or Suggested Search feature activated, which it explicitly says are used to collect data and improve services. And more popular search terms do return different results, It's not as if Microsoft is using non-public information, but is this an example of taking an unfair shortcut? That's a debate we imagine with rage for quite some time.

Google accuses Bing of 'cheating,' piggybacking off its search results originally appeared on Engadget on Tue, 01 Feb 2011 12:21:00 EDT. Please see our terms for use of feeds.

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Ross Miller 01 Feb, 2011

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Source: http://www.engadget.com/2011/02/01/google-accuses-bing-of-cheating-piggybacking-off-its-search-r/
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